ADVANTAGE

UNIQUE ANCHOR ATTRACTION

The Kelly Slater Surf Experience is a world first. As an international destination and anchor attraction for large-scale developments, it allows for a completely new and unique destination built around the recreational sport of surfing, the beach lifestyle and surf-based entertainment. This attraction increases value to surrounding business with various qualitative and quantitative benefits.

CREATES AND FILLS CONSUMER DEMAND

Create demand by providing enjoyable surf experiences for spectators, professional surfers and beginner surfers alike, thus penetrating theme, waterpark, hospitality and sports markets. Fill the demand of the global board sport population providing a resource for the ultimate surf experience.

WIDE APPEAL AND FLEXIBLE APPLICATION

The Kelly Slater Surf Experience offers a variety of popular activities appealing to a wide demographic of guests. Wide appeal enables flexible business modeling and the ability to tailor ticketing and programming to unique market demands by tourist, resident, board sport populations and other relevant demographics, further maximizing market saturation and return on investment.


BOARD SPORT MARKET OPPORTUNITY

Board sport consumers are primed for crossover to a best-in-class surf experience. Surfing is the origin of board riding, the fastest growing sporting population in the world and a leader in global trends. The buying power, influence and affection of this market provide unique benefits to developers.

12.5
12.5 MILLION
SURFERS IN
THE AMERICAS
4.75
4.75 MILLION
SURFERS IN
AFRICA
4.75
4.75 MILLION
SURFERS IN
EUROPE
6.5
6.5 MILLION
SURFERS IN
ASIA
6.5
6.5 MILLION
SURFERS IN
AUSTRALIA