UNIQUE ANCHOR ATTRACTION
The Kelly Slater Surf Experience is a world first. As an international destination and anchor attraction for large-scale developments, it allows for a completely new and unique destination built around the recreational sport of surfing, the beach lifestyle and surf-based entertainment. This attraction increases value to surrounding business with various qualitative and quantitative benefits.
CREATES AND FILLS CONSUMER DEMAND
Create demand by providing enjoyable surf experiences for spectators, professional surfers and beginner surfers alike, thus penetrating theme, waterpark, hospitality and sports markets. Fill the demand of the global board sport population providing a resource for the ultimate surf experience.
WIDE APPEAL AND FLEXIBLE APPLICATION
The Kelly Slater Surf Experience offers a variety of popular activities appealing to a wide demographic of guests. Wide appeal enables flexible business modeling and the ability to tailor ticketing and programming to unique market demands by tourist, resident, board sport populations and other relevant demographics, further maximizing market saturation and return on investment.